Nekmahmud, M.Rahman, M.Huq, S.Rahman, S.2026-04-052026-04-052017Nekmahmud, M., Rahman, M., Huq, S. and Rahman, S. (2017). Generation Y Consumer’s Attitude Towards the Uses of Smartphone in Northern Area of Bangladesh. Australian Academy of Business and Economic Review, 4(3), 207-223.https://repository.iou.edu.gm/handle/123456789/377This study examines Generation Y consumers’ attitudes toward smartphone use in northern Bangladesh. Using a quantitative approach based on primary and secondary data, it identifies the smartphone features and product attributes that most strongly influence user attitudes and preferences.enArticle