The Souls of Man: Marketing and the Welfare of Man

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dc.contributor.authorKoku, P. S.
dc.contributor.authorBimenyimana, P. C.
dc.contributor.authorSengabira, C. N
dc.date.accessioned1/18/2025 21:38
dc.date.accessioned2025-02-12T18:06:57Z
dc.date.available1/18/2025 21:38
dc.date.available2025-02-12T18:06:57Z
dc.date.issued2024
dc.date.submitted2025
dc.description.abstractThis study uses narrative theory to examine how a subject's (men and women) reflection upon welfare on life in this world and life after death, without any proselytization, converts from Catholicism, which was a religion of his birth, to Islamism which is a religion of his choice. While narrative principle, in of itself, does not generate theories, it does bring meaning to some consumers' life. Using it to analyze a subject's story does not only generate insight, but it demonstrates how logic and facts can be given a new metaphor for personal relevance.
dc.identifier.citationKoku, P. S., Bimenyimana, P. C. M., & Sengabira, C. N. (2024). The Souls of Man: Marketing and the Welfare of Man. In Global Islamic Marketing Conference (pp. 45-63). Singapore: Springer Nature Singapore.
dc.identifier.urihttps://repository.iou.edu.gm/handle/123456789/129
dc.language.isoen
dc.publisherGlobal Islamic Marketing Conference
dc.titleThe Souls of Man: Marketing and the Welfare of Man
dc.typeConference paper

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