Behind the Filters: Social Media, Narcissism, and Body Image Pressure in the Instagram-TikTok Era

Abstract

For many young adults, platforms like Instagram and TikTok have become woven into daily life, shaping not only their social interactions but also their self-perception. This study aimed to examine how the use of these platforms among young adults (aged 18â 30) relates to three key aspects of psychological well-being: narcissism, self-esteem, and body image satisfaction. To explore these relationships, a quantitative, cross-sectional survey was conducted using validated instruments, including the Social Media Addiction Scale (adapted for Instagram and TikTok), the Rosenberg Self-Esteem Scale, the Body Image Satisfaction Questionnaire, and the Narcissistic Personality Inventory (NPI-19). Data were gathered from 84 participants through an online questionnaire. Findings indicated that higher engagement with Instagram and TikTok was linked to increased narcissistic traits and reduced satisfaction with body image. The association between platform use and self-esteem was weaker, though it trended in a negative direction.