Generation Y Consumer’s Attitude Towards the Uses of Smartphone in Northern Area of Bangladesh

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dc.contributor.authorNekmahmud, M.
dc.contributor.authorRahman, M.
dc.contributor.authorHuq, S.
dc.contributor.authorRahman, S.
dc.date.accessioned2026-04-05T20:34:05Z
dc.date.available2026-04-05T20:34:05Z
dc.date.issued2017
dc.description.abstractThis study examines Generation Y consumers’ attitudes toward smartphone use in northern Bangladesh. Using a quantitative approach based on primary and secondary data, it identifies the smartphone features and product attributes that most strongly influence user attitudes and preferences.
dc.identifier.citationNekmahmud, M., Rahman, M., Huq, S. and Rahman, S. (2017). Generation Y Consumer’s Attitude Towards the Uses of Smartphone in Northern Area of Bangladesh. Australian Academy of Business and Economic Review, 4(3), 207-223.
dc.identifier.urihttps://repository.iou.edu.gm/handle/123456789/377
dc.language.isoen
dc.publisherAustralian Academy of Business and Economic Review
dc.titleGeneration Y Consumer’s Attitude Towards the Uses of Smartphone in Northern Area of Bangladesh
dc.typeArticle

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